The machine automatically produces plants, vegetables, flowers and fresh herbs in residences and restaurant kitchens all year round
Natufia Labs, the Estonian startup that develops a machine where it is possible to grow plants directly in the kitchen, has announced the closure of a $ 1.2 million round led by Butterfly Ventures, Techstars and the family-owned company Ginco Investments. The funds raised will be used to allow the company to expand to Europe and the US and will be on sale soon.
About 70% of the world's consumers have reduced or completely eliminated meat consumption from their diets. With 600% veganism rising in the US and 350% in the UK, the global appetite for meatless diets is driving the vegetable market to be worth $ 5.2 billion by 2020. It is estimated that vegetable sales increase 20% by 2021. However, consumers are struggling to keep this product fresh and on average a third is thrown away. Born in Estonia, Natufia Labs is filling this gap by providing consumers with sustainable agriculture at home.
Natufia Kitchen Garden automatically produces plants, vegetables, flowers and fresh herbs in residences and restaurant kitchens all year round. Using the learning, the machine analyzes data in real time, and will process the settings according to the environmental changes. Automation increases vitamin levels by 400%. Natufia currently offers more than 30 types of fully organic and recycled seed capsules, including herbs and popular plants such as basil and kale. The Natufia Kitchen Garden was constructed using stainless steel, ceramic and incorporating a built-in touch screen.
"Consumers are more aware than ever of what they are buying and they want to know what is on the plate, where it came from, who manufactured it and if it was fairly traded. The Natufia Kitchen Garden allows consumers to grow their own products. The future depends on the decentralization of food production. " says Gregory Lu, executive director of Natufia Labs.